When selling a used wheelchair accessible vehicle as a private party, our customers are challenged with competing against dealers with professional photographers and marketing departments. It can be frustrating to create a vehicle that has to compete with full time professionals. Your team at BLVD.com has recognized this issue and we have decided to give a few pointers that are sure to help make your add indistinguishable from that of a professional.
Viewers need to see good pictures when looking at a vehicle. Vehicles that have high quality pictures receive more than twice as much action on BLVD. Of course it is important to show all sides and the interior of the vehicle, but if your pictures are not quality viewers will lose interest in the listing.
Please see our post about how to take high quality photos here.
Vehicle listings including a description are far more likely to receive a quality response on BVLD. The secret to a strong description is to focus on the positive qualities of the vehicle. A good description will contain the following: included adaptive equipment, condition of interior, a brief history, and condition of regular maintenance items, such as tires, brakes, and latest tune-up. Finally, make sure your language is clear, concise, and easy to understand. You are not entering the description into an essay contest, it is important that every viewer reading it can understand the language, regardless of age or education level.
Viewers don’t want to see rounded mileage or embellished features in the description. Viewers are more likely to trust a listing with straightforward descriptions of features that match up with the age of the vehicle, and exact mileage. (saying a 10-year-old vehicles carpet is “like new” is obviously not possible)
While it is important to be accurate, it is not beneficial to focus on minor negative aspects, like small amounts of body rust or stains. Viewers should be able to see that for themselves in your high-quality photos.
With the considerable number of vehicles on BLVD alone, it is no longer difficult for viewers to research if a price is fair or not. We all would like to believe that our vehicle is in top condition, but the fact is that most vehicles are in moderate condition. Most wheelchair vehicles devalue at the same rate as other vehicles on the road, while the conversion holds its value, only losing about 8.5% annually. Conversions always hold decent value, so if your vehicle is over 8 years old, do some more research to see what vehicles like it are selling at for the best idea of its value.
The team at BLVD.com wants to see you sell your vehicle as quickly and easily as possible. Following these guidelines, your listing will contain all the right information to generate as much traffic on your listing as possible. Thank you for taking time to better your listing, and thank you for choosing BVLD.com to list your vehicle.