How To: Creating a dealer quality vehicle listing

Posted On: 06/23/2017

Creating a dealer quality vehicle listing

When selling a used wheelchair accessible vehicle as a private party, our customers are challenged with competing against dealers with professional photographers and marketing departments. It can be frustrating to create a vehicle that has to compete with full time professionals. Your team at BLVD.com has recognized this issue and we have decided to give a few pointers that are sure to help make your add indistinguishable from that of a professional.

 - Good Pictures (Quality is far more important than quantity)

Viewers need to see good pictures when looking at a vehicle. Vehicles that have high quality pictures receive more than twice as much action on BLVD. Of course it is important to show all sides and the interior of the vehicle, but if your pictures are not quality viewers will lose interest in the listing.

Please see our post about how to take high quality photos here.

 - Strong Description

Vehicle listings including a description are far more likely to receive a quality response on BVLD. The secret to a strong description is to focus on the positive qualities of the vehicle. A good description will contain the following: included adaptive equipment, condition of interior, a brief history, and condition of regular maintenance items, such as tires, brakes, and latest tune-up. Finally, make sure your language is clear, concise, and easy to understand. You are not entering the description into an essay contest, it is important that every viewer reading it can understand the language, regardless of age or education level.

 - Accurate Information

Viewers don’t want to see rounded mileage or embellished features in the description. Viewers are more likely to trust a listing with straightforward descriptions of features that match up with the age of the vehicle, and exact mileage. (saying a 10-year-old vehicles carpet is “like new” is obviously not possible)

While it is important to be accurate, it is not beneficial to focus on minor negative aspects, like small amounts of body rust or stains. Viewers should be able to see that for themselves in your high-quality photos.

 - Fair Price

With the considerable number of vehicles on BLVD alone, it is no longer difficult for viewers to research if a price is fair or not. We all would like to believe that our vehicle is in top condition, but the fact is that most vehicles are in moderate condition. Most wheelchair vehicles devalue at the same rate as other vehicles on the road, while the conversion holds its value, only losing about 8.5% annually. Conversions always hold decent value, so if your vehicle is over 8 years old, do some more research to see what vehicles like it are selling at for the best idea of its value.

The team at BLVD.com wants to see you sell your vehicle as quickly and easily as possible. Following these guidelines, your listing will contain all the right information to generate as much traffic on your listing as possible. Thank you for taking time to better your listing, and thank you for choosing BVLD.com to list your vehicle. 

Author Information

Katie Cummings
Mobility Blogger

My professional background stems from non-profit marketing and fundraising for a large children’s cancer hospital. Every day I was able to make connections and relationships for kids and their families going through devastating times. From securing small donations to large corporate support, it was all about providing hope that one day doctors and researchers would find a cure. It was truly an honor to be a part of something so important.

Just this past year, I came to work alongside my family for BLVD.com, a website dedicated to offering the latest information and resources for people needing mobility products. This was a dream come true for me as I have always wanted to combine more time with my family while still helping others. Our family has been in the mobility industry for over 35 years with the goal of enhancing the quality of life for people with mobility issues. This is the spirit behind BLVD and what I am most excited about sharing in my blog.

I love meeting new people and have found that volunteering is the best way to learn more about others and myself. Coffee keeps me going as do walks my pup "Kirby" and most of all being with family and friends. I invite you to check out my blog to learn more about how "together we can move through life better!"

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